Check it out in the store!
Jack Nadel's Sales tips
- Develop relationships. When people know you and trust you, they will pay attention to your sales pitch.
- Learn how to listen closely. Concentrate on what the other person is saying not on what you’re going to say.
- Understand the other person’s needs. This will help you solve his/her problems and make the sale.
- Study up! Rehearse the features and benefits that a customer will want to know about what you’re selling.
Click here to view discussion of Good-to-Go Cafe on Jewish Life with Suzy Kaufer
BIRTH OF A SALESMAN
“Great selling is problem-solving.”
Jack Nadel’s family was poor, and he had to work 40 hours a week through his junior and senior year of high school to help put food on the table. He delivered flowers for tips and worked in a warehouse for minimum wage. When asked what he got out of those experiences, he replies, “I learned that it’s a tough world out there. You have to stay on your toes and keep looking for the next opportunity.” He also learned to improvise. When he saw that one of his customers who got a lot of flowers tipped the same for one bouquet as he did for three, Jack came back at different times of the day—and was tipped each time!
Service in the Air Force gave him a lot of confidence in himself, especially after surviving 27 combat missions. Although he couldn’t afford to go to college, Jack was always a great reader and the books he read combined with his service in Asia made him see the possibilities in foreign trade. To this day his motto is, “Think globally, start locally.” True to this motto, his first clients came from China after he struck out on his own with one battered desk in a 12 x 12 office. From that first tiny office his company, Jack Nadel International, now has 17 offices in the United States plus offices in London, Hong Kong and Shanghai. The firm offers creative strategies and promotional products that enhance a company’s brand.
This is a company that was built by a super-salesman. So what does Jack Nadel love about sales? “There’s no place to hide; either you made the sale or you didn’t,” he says. “It’s the only career with a built-in scorecard.” And why does he consider good salesmanship the key to success in any endeavor? “Everyone is always selling, whether it’s asking a consumer to buy a product or service, recruiting someone to your team, or looking for a promotion. In business nothing happens until there’s a sale.”
Check it out in the store!
Click here to go to Jack's website.
See blog for "Wyatt the Computer Guy"